Brief
The coffee was all set to get launched in the GCC market. GCC market has a great complexity because of diverse ethnicity if the places. There are lot of other brands in the market who are well establised. The objective was to break the clutter and make place in the market share. The launch initially was suppose to take place in Dubai and later in other place around GCC.
Idea
To breakthrough our way in the market, I thought of this idea of waking up the city. Batsam coffee will be metephorically be know as wake up. The silhoutte of the dubai-line is made up of the coffee which is symbolic and also explains the idea in a better way.
